CRO & Analytics

Funnel Audit: We map your full conversion funnel and identify where users are dropping off. Using GA4, heatmaps, session recordings, and form analytics, we find the specific points of friction causing conversion loss — not general observations, but specific elements causing measurable behavior.

Hypothesis Development: Every fix is a hypothesis: "Changing X will improve conversion rate because of Y behavioral insight." We prioritize hypotheses by estimated impact × implementation effort to run the highest-leverage tests first.

A/B Testing: We run controlled experiments where statistically significant visitor samples see variant A or variant B. Only changes that achieve statistical significance (typically 95% confidence) are declared winners and implemented. No decisions based on gut feeling or small sample sizes.

Landing Page Optimization: For paid traffic specifically, we build and optimize dedicated landing pages that match the intent of each ad campaign. Sending paid traffic to generic homepages or category pages consistently underperforms versus intent-matched landing pages.

Checkout Optimization: For ecommerce, checkout abandonment is typically 70%+ — a massive opportunity. We audit form fields, payment options, shipping clarity, trust signals, and mobile experience to identify and remove barriers to completion.

Accurate data is the foundation of both CRO and paid advertising optimization. Many businesses make decisions based on broken or incomplete analytics.

GA4 Implementation: We set up Google Analytics 4 correctly — custom events, conversion tracking, e-commerce data layer, and filtered views that separate bot traffic from real users.

Google Tag Manager: We implement GTM to manage all tracking tags in a structured, maintainable way, reducing the dependency on developer resources for tracking changes and ensuring consistency across all tags.

Conversion Tracking Audit: For Google Ads and Meta Ads, we audit conversion actions for accuracy, deduplication, and value calibration. Misattributed conversions or double-counting cause Smart Bidding to optimize toward false signals — one of the most costly and invisible problems in paid advertising.

Dashboard Design: We build custom reporting dashboards that surface the metrics that actually matter for your business, integrated across Google Ads, Meta Ads, GA4, and any other data sources.

How long does a CRO project take?
A funnel audit takes 2 weeks. A/B tests run for a minimum of 2–4 weeks to reach statistical significance. Full CRO programs are ongoing — there's always more to optimize.

What traffic volume do I need for CRO?
Meaningful A/B tests require at minimum 100–200 conversions per variant to achieve statistical significance. If you're getting fewer than 1,000 monthly visitors, focus on traffic growth before CRO.

Can you improve my conversion rate without changing my website design?
Yes — copy changes, form simplification, trust signal additions, and offer restructuring often produce conversion lifts without full redesigns. We start with the lowest-effort, highest-impact changes.

Do you integrate CRO with paid advertising management?
Yes — CRO and paid media work together. Insights from A/B tests inform ad messaging, and audience data from paid campaigns informs CRO hypotheses. We offer CRO as part of an integrated service or standalone.

What tools do you use for CRO?
GA4 for analytics, Hotjar or Microsoft Clarity for heatmaps and session recording, Google Optimize or VWO for A/B testing, and GTM for tag management.