Costa Rica has one of the highest digital adoption rates in Central America and a sophisticated tourism sector that generates demand for bilingual Google Ads campaigns — in Spanish for the Central American and Latin American market, and in English for tourists and business visitors from the United States, Canada, and Europe. This bilingual audience duality is one of Costa Rica's specific market complexities that a Google Premier Partner agency is equipped to manage correctly.
Old Fox is a Google Premier Partner in the Top 3% in their country. Our ability to manage bilingual campaigns (Spanish-English) with native content in both languages, combined with segmentation by tourist country of origin, is especially valuable for Costa Rica's tourism and hospitality sector.
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Bilingual Google Ads for Costa Rica
Tourism sector (English-primary): International tourists searching for Costa Rica experiences typically search in English. We create native English-language campaigns specifically optimized for the US, Canadian, and European markets that drive the majority of Costa Rican tourism revenue.
Local/regional market (Spanish): For businesses serving the local San José market and Central American region, Spanish-language campaigns with culturally appropriate messaging and segmentation.
Country-of-origin segmentation: For tourism campaigns, segmentation by source market (US, Canada, Germany, UK) allows message adaptation and budget optimization toward the highest-value and highest-converting source markets.
Tourism seasonality: Costa Rica's high season (December-April) and low season (May-November) generate very distinct demand patterns. Budget and message strategies adjust seasonally to maintain efficiency year-round.
Case Studies and FAQs
An ecotourism lodge in Guanacaste achieved a 134% increase in direct bookings with English-language campaigns segmented by source market (US and Canada), reaching 6.2x ROAS by reducing dependence on OTA commissions.
A technology services company in San José generated 32 qualified B2B leads monthly with industry-segmented Google Ads campaigns, 35% below the regional industry CPA benchmark.
Does Old Fox manage English-language campaigns for Costa Rican tourism? Yes, with native English copywriters to ensure authentic messaging for English-speaking audiences.
What minimum budget in Costa Rica? For international tourism: USD 1,000-2,000/month. For local/B2B market: USD 500-1,000/month.